Focusing on family

Cuban native Duan Joan Sosa, assisted by son Arturo Sosa and grandson Juan Sosa, established the Sosa Family Cigar Company in the early 1920s, hand-rolling their cigars the old-fashioned way. That tradition continues today in the Arturo Fuente factory in Santiago, Dominican Republic, where hand-rolled cigars build on a century of proud family tradition while reaching American fans through Florida stores, including a flagship store at Walt Disney World Resort.

Located in the Disney Springs shopping, dining and entertainment complex, Central Florida’s Sosa Family Cigars store aimed to embrace the attention to detail and focus on storytelling found throughout its neighboring businesses.

Enter Crabtree Ink, who drew inspiration from a cherished photo of the Sosa family working in their Cuban tobacco fields. Turning that photo into a show-stopping point-of-sale wall mural and adding a story panel visible to shoppers through the store’s front window, Crabtree Ink literally placed the Sosa family story front and center in the Sosa Family Cigars experience. 

Installed without interrupting the store’s business operations, the mural has attracted not only more foot traffic from Disney Springs, but also more attention through social media, becoming a favorite Instagram backdrop for new legions of fans.